Ramadan is all about spreading love, support and performing charitable services. This is a holy time when nearly 2 billion Muslims around the world practice self-discipline, and sacrifice, by performing acts of charitable services, known as Zakat. 

With the theme of Ramadan deeply rooted in giving, it is unsurprising to see that local research stated that 90 per cent of survey respondents in Nigeria agree that brands should find ways of giving back during Ramadan. This is a season where individuals and businesses seek ways to give back to their communities. 

In this chat, we catch up with Saratu Kassim, and the phenomenal work she’s been doing with the Fertility Support Awareness and Aid Initiative. This Ramadan, she has been able to deploy the power of Social media through Facebook to reach out to over a million women this season. Saratu is a fertility coach and an advocate for women on general maternity issues, while her foundation addresses fertility awareness and offers support to women, as well as integrating maternal mortality from the sustainable development goals.